Senior Vice President -Digital


6905 Rockledge Drive
Bethesda, MD 20817

Senior Vice President - Digital

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With a career at HMSHost, you really benefit! We offer:

  • Health, dental and vision insurance
  • Generous paid time off (vacation, flex or sick)
  • Holiday pay
  • 401(k) retirement plan with company match
  • Company paid life insurance
  • Tuition reimbursement
  • Free parking and onsite fitness center
  • Wellbeing Support Program
  • Training and exciting career growth opportunities
  • Referral program – refer a friend and earn a bonus


The purpose of the Senior Vice President Digital is to lead all Digital Omni Channel and store and restaurant Operations efforts for the company in North America across all lines of business (Food & Beverage and Retail).

Essential Functions

Digital Strategy, Roadmap, and Implementation. In partnership with North America (NA) IT, Operations, Marketing, and the global Digital function, leads digital strategy design and implementation and ensures the support and implementation of customer and business requirements

  • Leads digital strategy roadmap, plan, and execution
  • Manages customer experience design and implementation
  • Develops, in consultation with senior leadership, KPI’s and analytical requirements and standards, reporting, and proper procedures to share program success
  • Digital Omni Channel. Designs and manages virtual customer touchpoints as part of the company’s Omni Channel global product portfolio
  • Supports Omni Channel product requirements in the product design process, in partnership with the global digital function and the rest of the business
  • Manages Omni Channel products in North America, including E-Commerce and Loyalty Programs
  • Ensures top tier content delivery and establishes protocols for regular updates, edits, and changes
  • Coordinates relevant activities with Marketing (such as partnerships, social media, and promotional plan)
  • Participates in the establishment of a NA Customer Resource Management (CRM) program
  • Digital Operations. Designs and manages the digital customer journey through all “on-site” endpoints, including Point of Sale, Self-Order, Self-Checkout, QR Codes, Mobile Pay, and other digitally enabled customer interactions
  • Leads customer journey mapping across disciplines, brands, and all digital channels
  • Develops requirements and design, in partnership with IT, Marketing and Operations
  • Guides Operational deployment, training, and implementation of the customer journey enablement through on-site endpoints
  • Manages Smart store program
  • Directs digital product promotions/activations in partnership with Commercial

Reporting Relationship

  • The SVP Digital NA reports into Deputy President & CEO, with a dotted line reporting relationship to Global Chief Digital & Customer Officer


  • IT, Commercial, Operations, and the global digital function

Minimum Qualifications, Knowledge, Skills, and Work Environment

Education and Experience

The combination of education and professional experience must exceed 15 years

  • In a leadership role: Requires 10 years of experience leading a senior level team of operations, digital marketing, or direct-to-consumer digital programs professionals engaged in developing and executing Digital programs
  • In a technical role: Requires 10 years of Operations, creative IT, IT marketing, or other experience engaged in developing and delivering technology-centric digital programs in the retail or food & beverage industry
  • A bachelor’s degree in a program related to the functional area can count for 3 of the ten-year requirement
  • An MBA or a master’s level degree in a program related to the functional area can count for an additional 2 years of the ten-year requirement
  • In the industry: 3-5 years of Hospitality, F&B and/or Retail experience #### Specialized Training
  • Training that leads to an in-depth understanding of the app development and optimization in digital programming or applications development, or significant knowledge in retail and restaurant environments.
  • Knowledge of state and federal digital privacy regulations and statutes #### Specialized Skillset/Competencies/Traits
  • Highly advanced business acumen and also has the strategic mindset required to understand the long-term implications of digital management decisions and to advance the organizations goals
  • Demonstrated history of anticipating and balancing the needs of the business with the needs of complex stakeholders, the employee population, and individual circumstances
  • Demonstrated history of creating and maintaining positive work environments through coaching, developing, and leading teams to achieve common goals
  • Demonstrated experience exhibiting a continuous improvement mindset with the ability to optimize work processes and achieve positive results


  • This position can be based out of either the Bethesda, MD or East Rutherford, NJ office
  • This position requires up to 25% travel in North America


All job requirements are subject to change to reflect the evolving position requirements or to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an "at-will" basis. Dufry, Hudson, and HMSHost are equal opportunity employers and do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

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About HMSHost

We are a global hospitality company with a passion for service! HMSHost offers the size, resources, training, and advancement opportunities you need to reach your most important career goals.

We believe in a culture of engagement. We strive to practice behaviors that set all associates up for success. We foster a culture of appreciation, caring and inclusion. We also believe in being the best version of yourself that you can be. We support this with competitive wages, robust benefits and recognition for a job well done.

HMSHost managers are coaches, guiding their teams to achieve great results while having fun and making a difference every day. Our managers show their passion for service and hospitality, are open to different ideas and perspectives, can adjust to the pace of our business, and serve the needs of our associates, guests, brands and other stakeholders.

We value manager-coaches who are reliable, can be counted on to do the right thing and focus on the simplicity of our mission – ensuring everyone feels great at work, and that our travelers are feeling great on the move.

At HMSHost, we know our success is based on great people, strong teams, and a fun environment. If you have positive energy, a passion for serving others, enjoy a fast-paced environment, are a team player, like to learn and grow and have fun at work – apply now!

Bethesda, MD

HMSHost is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other applicable legally protected characteristics. HMSHost is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you are an applicant with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access HMSHost’s online applicant portal as a result of your disability. You can request reasonable accommodations by sending an email to